Partnership Analysis

Beer & Soda Partnership Breakdown

Side-by-side brand comparison • Deal proposals • Category value analysis

Coke Products
25
across 8 categories
Pepsi Products
27
across 8 categories
Coke Proposed
$175K
5-year term
Pepsi Proposed
$175K
5-year term
Soda Deal Proposals
Coca-Cola Pepsi
Proposed Investment $175,000 $175,000
Term 5 Years 5 Years
Annual Escalator 5% 5%
Partner Counter $50,000 yr 1, then $5,000 yrs 2–10 owning water, sports, soda & energy $20,000 w/ 5% escalator yrs 2–10 owning water, sports, energy, soda
Major Assets Exclusivity for pouring rights, stadium entitlement, high-level community involvement Exclusivity for pouring rights, stadium entitlement, high-level community involvement
Categories Water, Sports, Soda Water, Sports, Soda

Investment Comparison

Proposed Investment (Our Ask)

Proposed vs Counter (Year 1)

C
Coca-Cola
ProductCategory
P
Pepsi
ProductCategory

Category Distribution Comparison

Coca-Cola — Products by Category

Pepsi — Products by Category

Head-to-Head: Category Product Count

Southern Crown Products
29
across 8 categories
Greenco Products
25
across 9 categories
SC Proposed
$180K
5-year term
Greenco Proposed
$100K
5-year term
Beer Deal Proposals
Southern Crown Greenco
Proposed Investment $180,000 $100,000
Term 5 Years 5 Years
Annual Escalator 5% 5%
Partner Counter $35,000 in 2026, then re-evaluate end of 2026 to determine growth revenue
Major Assets Official designation, beer garden, supporters section, World Cup activation Official designation, beer garden, supporters section, World Cup activation
Categories N/A N/A

Investment Comparison

Proposed Investment (Our Ask)

Proposed vs Counter (Year 1)

SC
Southern Crown Partners
ProductCategory
G
Greenco
ProductCategory

Category Distribution Comparison

Southern Crown — Products by Category

Greenco — Products by Category

Head-to-Head: Category Product Count

Total Low Estimate
$116K
sum of category lows
Total High Estimate
$205K
sum of category highs
Categories Valued
8
of 10 total
Top Category
Soda
$25K - $50K range

Category Value Ranges

Detailed Category Breakdown

Category Low Value High Value Range