Greenville Triumph SC — STM Seats Report

Source: STM Seats 3.5 v1.xlsx • 601 total tickets • 204 unique accounts • Generated Mar 5, 2026

Total Tickets

601

445 paid • 106 comp/sponsor • 50 away player

Total Revenue

$204,720

$189,150 paid tickets • $15,570 sponsor

Unique Accounts

204

Avg 2.95 tickets/account

Avg Ticket Price

$433

Range: $180 (P5) — $975 (P1+)

Renewal Rate

38.1%

229 tickets from 2025 STM holders

Avg Revenue/Account

$1,004

Top account: 50 tix (Box Office / Away)

Price Code Breakdown

Tickets & Revenue by Price Code

Code	Price	Tickets	% Total	Revenue	Buyers
P1+	$975	17	2.8%	$16,575	7
P1	$825	44	7.3%	$36,300	10
P2+	$735	8	1.3%	$5,880	3
P2	$585	105	17.5%	$58,500	39
P3	$345	257	42.8%	$65,550	84
P4	$225	37	6.2%	$6,975	14
P5	$180	133	22.1%	$14,940	48

Revenue Share by Price Code

$65,550 (32%)

$58,500 (29%)

$36,300 (18%)

P1+

$16,575

$14,940

$6,975

P2+

$5,880

Key insight: P3 drives volume (43% of tickets) but P2 is nearly equal in revenue. P1/P1+ combined = only 10% of tickets but 26% of revenue ($52,875). Premium tiers punch well above their weight.

Section Breakdown

Section × Price Code Matrix

Section	Price Code	Tickets	Paid	Comp	Revenue	Avg Paid $	Buyers	Avg Group	Rows Used
110 (GA / Supporters)	P5	73	71	2	$13,140	$180	42	1.7	GA — no assigned
111	P5	10	10	0	$1,800	$180	5	2.0	A, C, D
112	P4	30	24	6	$5,400	$225	11	2.7	A–E, H–J
113	P3	54	18	36	$6,210	$345	22	2.5	H, I, J
114	P3	83	72	11	$25,530	$345	27	3.1	A–J (all)
115	P2 P2+	75	58	17	$41,850	$598	29	2.6	A–H
116 ★	P1 P1+	61	59	2	$52,875	$867	17	3.6	A, B, C, F, G, H
117	P2 P2+	38	28	10	$22,530	$593	13	2.9	A–C, F–H
118	P3	116	94	22	$32,430	$345	34	3.4	A–J (all)
119	P3	4	4	0	$1,380	$345	1	4.0	A
120	P4	7	7	0	$1,575	$225	3	2.3	D, G, I, J
121	P5	50	0	50	$0	—	1	50	F–J (Away Player)

Section 116 is the revenue king — just 10% of tickets but 26% of total revenue ($52,875). Section 118 leads in ticket volume (116 tix). Section 121 is entirely Away Player comps (Box Office account, 50 tix).

Row-Level Analysis

Tickets & Revenue by Row

Row	Tickets	Revenue	Avg Price	Sections Represented
H	90	$31,860	$469	112–118, 121
A (front)	67	$35,925	$536	111–119
J (back)	66	$11,475	$328	112–114, 118, 120–121
I	63	$13,185	$322	112–114, 118, 120–121
C	58	$27,840	$480	111–118
B	53	$20,625	$503	112, 114–118
F	46	$16,065	$643	114–118, 121
G	42	$19,920	$623	114–118, 120–121
D	23	$7,350	$408	111–112, 114–115, 118, 120
E	20	$7,335	$489	112, 114–115, 118

Row A (front row) commands the highest avg price ($536) despite being 2nd in volume. Rows H–J carry heavy volume but lower price point — those are the high-row/upper sections. Rows D and E are the least populated, suggesting mid-section seating has the most available inventory.

Section × Row Detail (Seated Sections)

Sec	Row	Sold	Revenue	Seat Range	Gaps
111	A	4	$720	11–14	Full
111	C	2	$360	13–14	Full
111	D	4	$720	11–14	Full
112	A	3	$675	1–3	Full
112	B	6	$0	1–6	Full
112	C	6	$1,350	1–18	Missing 3–14
113	H	18	$2,070	1–18	Full
113	I	18	$2,070	1–18	Full
113	J	18	$2,070	1–18	Full
114	A	13	$4,485	1–15	Missing 8–9
114	B	8	$2,760	4–15	Missing 6–9
114	C	12	$4,140	4–15	Full
114	D–G	8	$2,760	14–15	Only 2 per row
114	H	15	$5,175	1–15	Full
114	I	12	$4,140	1–15	Missing 5–7
114	J	15	$2,070	1–15	Full
115	A	6	$4,410	1–18	Missing 5–16
115	B	7	$4,095	12–18	Full
115	C	5	$2,925	12–16	Full
115	D	9	$5,265	1–18	Missing 3–11
115	E	10	$5,850	9–18	Full
115	F	14	$5,265	3–18	Missing 7–8
115	G	10	$5,850	3–18	Missing 7–12
115	H	14	$8,190	3–18	Missing 7–8
116	A	17	$16,575	1–17	Full (P1+)
116	B	4	$3,300	1–11	Missing 3–9
116	C	11	$9,075	1–11	Full
116	F	8	$6,600	1–17	Missing 5–13
116	G	12	$9,900	1–17	Missing 7–11
116	H	9	$7,425	1–17	Missing 5–12
117	A	2	$1,470	1–2	Full (P2+)
117	B	12	$7,020	1–16	Missing 9–12
117	C	10	$5,850	1–16	Missing 7–12
117	F–H	14	$8,190	1–6	Cluster on low seats
118	A	18	$6,210	1–18	Full
118	B	16	$3,450	1–16	Full
118	C	12	$4,140	1–12	Full
118	D–G	19	$1,035	13–18	Sparse, high seats only
118	H	18	$6,210	1–18	Full
118	I	15	$5,175	1–18	Missing 7–9
118	J	18	$6,210	1–18	Full
119	A	4	$1,380	1–4	Full
120	D,G,I,J	7	$1,575	1–2	Very sparse
121	F–J	50	$0	12–21	Away Player block

Buyer Behavior Analysis

Tickets Per Account Distribution

Group Size	Accounts	% of Accounts	Total Tickets
1 ticket	28	13.7%	28
2 tickets	111	54.4%	222
3 tickets	12	5.9%	36
4 tickets	35	17.2%	140
5 tickets	3	1.5%	15
6 tickets	7	3.4%	42
7+ tickets	8	3.9%	118

West Side Mapping Insight

54% of accounts buy exactly 2 tickets (pairs). Another 17% buy 4-packs (likely families). The seating map should prioritize pair-friendly layouts — groups of 2 and 4 should be easy to select. Only 14% are single-ticket buyers.

Top 15 Accounts by Ticket Count

Account	Tix	Revenue	Section	Code
Box Office	50	$0	121	P5
Brandon Ahalt	16	$5,520	118	P3
Melany Holmes	10	$8,250	116	P1
Nick Petrovich	10	$0	118	P3
Wood Creek Dental	10	$5,850	115	P2
Travis Oswald	8	$2,760	118	P3
Gerardo Modestti	7	$2,415	114	P3
Bradley Durham	7	$5,775	116	P1
BlueChoice HealthPlan	6	$3,510	117	P2
Christopher Brotherton	6	$4,950	116	P1
David Jolson	6	$0	118	P3
Laura Williamson	6	$0	112	P4
Lawrence Myers	6	$2,070	118	P3
Mark Uldrich	6	$2,070	118	P3
Megan Grant	6	$3,510	115	P2

Ticket Type Mix (Paid vs Comp/Sponsor)

Type	Tickets	% Total	Revenue
Paid Season Tickets	445	74.0%	$189,150
Sponsor / Trade / FOS	106	17.6%	$15,570
Away Player Tickets	50	8.3%	$0

Comp/sponsor seats cluster in: Sec 113 (36 of 54 = 67%), Sec 118 (22 of 116 = 19%), Sec 115 (17 of 75 = 23%). Keep this in mind for west side pricing — sponsor/trade inventory needs its own allocation.

Renewal vs New Buyer Analysis

Segment	Tickets	% Total
2025 STM Renewal Depositors	229	38.1%
Renewal Depositors (tag only)	196	32.6%
New / No Renewal Tag	405	67.4%

Two-thirds of tickets are new-to-STM buyers. This is a healthy mix — strong acquisition alongside a solid renewal base. West side marketing should emphasize the "new experience" angle since acquisition is driving growth.

Sales Rep Performance

Rep Leaderboard

Rep / Channel	Tickets	% Total	Revenue	Unique Buyers	Avg Tix/Buyer
Brandon	170	28.3%	$61,980	62	2.7
Sam	141	23.5%	$56,805	60	2.4
Stacey (STM)	116	19.3%	$0	25	4.6
Sean	80	13.3%	$34,215	34	2.4
Owen	48	8.0%	$31,560	11	4.4
Stacey (Sponsor)	40	6.7%	$15,570	9	4.4

Owen has the highest $/ticket ($658) — fewer accounts but premium P1/P1+ buyers. Brandon leads volume and revenue. Stacey's comp/FOS channel accounts for 116 tickets at $0 revenue (sponsor fulfillment).

Geographic Distribution (Top 15 Cities)

City	Tickets	Buyers	Revenue	Avg Tix/Buyer	Share
Greenville (all caps variants)	323	99	$99,330	3.3	54%
Simpsonville (all variants)	118	43	$45,870	2.7	20%
Greer	30	12	$8,130	2.5	5%
Easley	13	5	$4,395	2.6
Fountain Inn	13	6	$4,620	2.2
Mauldin	13	6	$3,510	2.2
Travelers Rest	11	2	$8,835	5.5
Piedmont	10	2	$5,775	5.0
Cross Hill	10	1	$0	10.0
Taylors	6	4	$3,165	1.5
Anderson	6	2	$2,070	3.0
Columbia	6	1	$3,510	6.0

74% of tickets come from Greenville + Simpsonville. Travelers Rest and Piedmont have very high avg tix/buyer despite small counts — potential high-value micro-markets worth targeting for west side sales.

West Side Mapping Intelligence

Key Takeaways for West Side Seat Map Design

1. Price Code → Section Mapping (Current East Side Pattern)

The east side has a clear concentric pricing model: P1/P1+ at center-field (116), flanked by P2/P2+ (115, 117), then P3 (113, 114, 118, 119), with P4 (112, 120) on the edges, and P5 (110 GA, 111) at the extremes. Mirror this pattern for the west side.

2. Pair-Dominant Buying Pattern

54% of accounts buy exactly 2 seats. Another 17% buy 4. Design the seat map with easy pair selection and contiguous 4-seat blocks. Avoid layouts that leave orphan singles between groups.

3. Premium Demand is Concentrated but High-Value

P1/P1+ (116 only) = 61 tickets, $52,875 revenue, 26% of total $. Only 17 accounts hold these seats. West side midfield premium section should be sized similarly (~60 seats) but could command even higher prices given the novelty factor of the new side opening.

4. P3 is the Volume Driver

257 tickets (43%) across sections 113, 114, 118, 119. These $345 seats generate $65,550. The west side should allocate the largest sections to P3-equivalent pricing. Sections 114 and 118 are nearly full (83 and 116 tickets respectively) — expect similar demand on the west.

5. GA / Supporters Section Demand

Section 110 (P5 GA) has 73 tickets from 42 unique buyers — lowest avg group size (1.7), very individual-driven. This section doesn't need assigned seating on the map, but does need capacity planning. 42 unique buyers at $180 is a strong supporter base.

6. Comp/Sponsor Allocation Strategy

Currently 17.6% of all tickets are comp/sponsor (106 seats). Heaviest in Sec 113 (67% comp!), then Sec 118 (19%), Sec 115 (23%). Reserve similar allocation on the west side. Consider centralizing comp in one or two west sections to simplify inventory management.

7. Row Depth Patterns

Most sections use rows A through H or A through J. The middle rows (D, E) are the least sold — buyers gravitate to front rows (A–C) and upper rows (H–J). For west side, consider pricing rows A–C at a premium within each section, and offering D–E as "value" options within the same price code.

8. Seat Capacity per Section

Based on seat ranges observed: most sections have 15–18 seats per row. Sections 111 and 119–120 are much smaller (4 seats or fewer per row). Use this as a baseline for west side section sizing.

Suggested West Side Price Code Layout

                         ┌─────────── FIELD ───────────┐

  ┌──────┐ ┌──────┐ ┌──────┐ ┌──────────┐ ┌──────┐ ┌──────┐ ┌──────┐
  │ P5   │ │ P4   │ │ P3   │ │ P1 / P1+ │ │ P3   │ │ P4   │ │ P5   │
  │      │ │      │ │      │ │ MIDFIELD  │ │      │ │      │ │      │
  │ ~10  │ │ ~30  │ │ ~85  │ │   ~60     │ │ ~85  │ │ ~30  │ │ ~10  │
  │ seats│ │ seats│ │ seats│ │  seats    │ │ seats│ │ seats│ │ seats│
  └──────┘ └──────┘ └──────┘ └──────────┘ └──────┘ └──────┘ └──────┘

                 ┌──────┐           ┌──────┐
                 │ P2   │           │ P2   │
                 │ ~75  │           │ ~40  │
                 │ seats│           │ seats│
                 └──────┘           └──────┘

  Edge ←────────────────── Center ──────────────────→ Edge

  Based on east side: 116(P1)=61, 115(P2)=75, 117(P2)=38,
                      114(P3)=83, 118(P3)=116, 113(P3)=54,
                      112(P4)=30, 120(P4)=7, 111(P5)=10
    

Report generated from STM Seats 3.5 v1.xlsx • Greenville Triumph SC • March 2026